About Ruchi

Deep Thinker with a high level of the clutch when the pressure gets hot. Loves helping people innovate, launch and iterate via design—a Formidable UX Designer and Researcher.

From the moment of initial discovery to the first interaction experience of any product, her passion is creating an all-inclusive product ecosystem. She absolutely loves what she does!

Her Philosophy -

Seamless user experience is born out of connected interactions between a person and an object, a user, and an interface, designed intuitively. Allowing users to achieve goals with minimum effort and maximum efficiency by making the design invisible….the more invisible the process, the more natural and seamless the user experience.

Her Values -

Ruchi always admired how thoughtful altruism in design can increase efficiency in our world and fidelity to the brand. She loves working on projects that bring joy to people.

Her Passion -

Disrupting problems with simple solutions is what she is passionate about. Observing the user's reaction as they experience the iterated design keeps her motivated to elate that reaction further.

When she is not on the job, she loves designing playful activities for her son, gardening in her backyard, working her way through every recipe in our family cookbook, and indulging in her love for travel.
If you’re interested in grabbing coffee and talking shop, feel free to reach out via email: ruchijain.simer@gmail.com